Digital Transformation Strategy in the Era of Generative AI

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Learn how Generative AI, combined with digital transformation strategy frameworks, redefines how we innovate and create value in our businesses.

This is a non-technical demonstration of Generative AI influence on strategic planning, leadership decision-making, innovation and creating competitive advantage.

The video is split into 3 sections:

1. Critical Understanding
2. How Generative AI is Impacting Transformation
3. Case Study:

00:00 Introduction
01:18 Chap 1: Why modernising is not the same as transforming.
03:00 Defining Digital Transformation
04:15 A Plan is Not a Strategy
06:27 Education Before Strategy
07:47 Shameless Self Promotion
08:48 Chap 2: How Generative AI is Impacting Transformation
11:29 Chap 3: Case Study – Digital Transformation Strategy in Era of AI
12:16 Industry 4.0 Automation Is Not a Strategy
13:42 Waves of Change Model
18:18 Using Generative AI to Rapidly Iterate and Experiment
20:37 The 7 Principles of Digital Business Strategy Framework
21:13 Strategic Value From Data
22:42 Competitive Forces & Customer Tasks
24:31 Using Large Language Models to Build a Business Case
26:18 Conclusions

Video references

Ionology:

Digital transformation frameworks:

Digital Transformation Consultant’s Course:

Workshop for Enterprise:

Connect with Prof. Niall McKeown on LinkedIn:

5 Comments

  1. This exactly what I was specifically looking for.

    I am interested opening ai transformation agency 🙏.

    I loved how easy you made this to understand

  2. Thanks for this great and clear explanation. Love to see you are so passionate about this topic.

  3. I really appreciate how to treat AI strategy as digital transformation strategy. In my videos I also try to take the angle that AI strategy is just a specific case of innovation strategy.

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